Shows and Conferences

Innovative Packaging Can Increase Patient Compliance, Says Pharmapack Europe Conference Speaker

Posted by Camilla Andersson on February 4, 2013

Patient compliance will be a key theme during the upcoming Pharmapack Europe trade show, taking place 13 and 14 February 2013 at the Grande Halle de la Villette in Paris. Cindy Haast, Business Development Manager, Burgopak Healthcare and Technology (London, UK), will discuss patient-centric design during the session “The design process of patient-centric packaging - from concept to production”. In this Q&A, Haast discusses the importance of patient-centric packaging.

Q: Today there is an increasing focus on improving patient compliance. Could you tell us about the main factors involved in noncompliance to drug treatments?
A: Poor patient compliance can be contributed to multifaceted factors, including poor disease knowledge, inadequate perception of the need for treatment, route of therapy administration and side effects. In addition, some diseases present themselves later in life, after lifestyle routines have been established, and are exceedingly tough to change. Not only are

Cindy Haast, Business Development Manager, Burgopak Healthcare and Technology


these patients told to take their medications; they are expected to maintain a treatment and a lifestyle regime that presents a staggering array of physical and emotional barriers to adherence. Patient motivations are driven by their drug-usage patterns, demographics and lifestyle, to name just a few environmental factors. We need to understand the full environment in which the patients find themselves to consider carefully what packaging can deliver. Innovative packaging solutions can help patients to take their medication as prescribed, as carefully designed packaging can make a significant contribution to patient compliance with respect to for example ease of identification, clarity of instructions and visible evidence of medication taken.

Q: The topic of your presentation is “The design process of patient-centric packaging - from concept to production”. What approach is behind this?
At the heart of each packaging solution is the design process, which can be broken down into four steps:

  1. Motivation,
  2. Developing a brief,
  3. Operational challenges,
  4. Communication targets.

Motivation is made up of analysing the patient needs. This is followed by the development of a comprehensive brief, which is not limited to product details, but also defines how packaging supports all stakeholders in the supply chain. It involves an understanding of the failings and strengths of predecessors and/or peers packaging. Innovative solutions are ordinarily IP protected, which is why manufacturing partners need to be part of the design process to tackle the operational challenges. And a project is never complete without taking into account communication targets, which is incidentally the fourth element of the design process.

Q: How is this approach implemented at Burgopak Healthcare & Technology?
At Burgopak we work very closely together with our clients and manufacturing partners at each step of the design process. During the presentation we will discuss three case studies to show how good design delivers added value to the brand owner, as well as to the patient. Patient-centric design can simplify the treatment regime and improve the delivery of product and information: creating lifestyle-orientated solutions and engagement with the consumer and patients are all contributing factors supporting patient compliance.

At Burgopak we are passionate about packaging design and innovation and we are proud to have been recognised in the industry as a multi-award winning business. If you have any questions or would like to share your experiences of packaging design with us, the Burgopak team is available throughout the duration of the conference and the Pharmapack exhibition: you can find us at Stand 128.

Find more content on:
No votes yet

Login to post comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Mmm.. good to be here in your

Mmm.. good to be here in your article or post, whatever, I think I should also work hard for my own website like I see some good and updated working in your site.
Angular cheilitis free forever review

it's really nice and meanful.

it's really nice and meanful. it's really cool blog. Linking is very useful have really helped lots of people who visit blog and provide them usefull information.
Online Christian advertisings

"This is just the information

"This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog. "

Packers and Movers

Packers and Movers Chennai @
Packers and Movers Hyderabad @
Packers and Movers Bangalore @

"This is just the information

"This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog. "

I was very pleased to find

I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.

Easily, the article is

Easily, the article is actually the best topic on this registry related issue. I fit in with your conclusions and will eagerly look forward to your next updates. Just saying thanks will not just be sufficient, for the fantasti c lucidity in your writing. I will instantly grab your rss feed to stay informed of any updates.
buy youtube views with phone

Pretty good post. I just

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.
buy real views on youtube

Martabak Jakarta

Martabak Paling Enak di Jakarta memang martabaka yang lezat dan gurih karena kelebihan Martabak Jakarta memang seperti itu ,

The internet is bogged down

The internet is bogged down with bogus blogs with no real message but the post was fantastic and well worth the read.Thank you for sharing this with me.
China firewall

I was very pleased to find

I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
Astuce Clash of Clans

Smart5th Packers and Movers India

This article is really fantastic and thanks for sharing the valuable post.
Packers and Movers in Hyderabad
Packers and Movers in Bangalore
Packers and Movers in Delhi
Packers and Movers in Thane

coil tilter,upender,wrapping-machine

Mystical write-up around that the experts would not like your business to be aware of.

Whatever the scientists generally are not proclaiming over Chinese stretch wrapper and in what way this has an effect on you actually.

What Every single person Ought To Know Involving coil tilter/upender

packers and movers hyderabad

When you hire a professional moving company, you can also save you the trouble of packing materials and moving boxes. Packing fragile items can be tedious and time consuming. An average person can take several days to pack the items. The professional moving company has the expertise to pack these items in no time. The company will be able to label the boxes so that you can know what is contained in the boxes. - packers and movers Bangalore marathahalli . packers and movers in bangalore movers and packers hyderabad

Great post, you have pointed

Great post, you have pointed out some fantastic points , I likewise think this s a very wonderful website.
Edward Bass Producer

It was wondering if I could

It was wondering if I could use this write-up on my other website, I will link it back to your website though.Great Thanks.
Victorino Noval Los Angeles

Martabak Paling Enak di jakarta

You have done a great job. I will definitely dig it and personally recommend to my friends. I am confident they will be benefited from this site.
Buy Facebook fans

packers and movers gurgaon

A decent mover will provide you hassle-free relocation experience and you will have a peace of mind in the whole operation. You will not have to do anything. All responsibilities will be absolutely completed by skilled professionals. So use services of one of best, trustworthy and knowledgeable packers and movers firms of your city with right preparation and plans; and make your move highly quick and simple.

packers and movers gurgaon @
movers and packers gurgaon

packers and movers bangalore

You should do investigate of free quotations of numerous potential relocating companies and check their credential with respect to finalize the services of one that will properly match your needs at the size of your pocket.

packers and movers bangalore @
movers and packers bangalore

packers and movers pune

Discovering the right professional (packers and movers) is important. You should ensure that the mover you hire is not only cheap but also insured, authorized, suitable and experienced. Only a good moving firm can give you completely safe and simple execution of complete relocating progression.

packers and movers pune @
movers and packers pune

I read this article. I think You put a lot of effort to create this article. I appreciate your work.
buying facebook likes

This is exactly what I was

This is exactly what I was looking for. Thanks for sharing this great article ....
dong ho deo tay nu

I thinks so,,, Innovative

I thinks so,,, Innovative Packaging Can Increase Patient Compliance.
So what do you think?
artikel kesehatan kulit
obat tradisional jantung koroner
obat jantung lemah

aku mah apa atuh

tanks you

tanks you

good night broder :)

best packers movers

movers and packers gurgaon @

movers and packers pune @
movers and packers in bangalore @
packers and movers delhi @
packers and movers bangalore @
Movers and packers in Mumbai @
movers and packers in hyderabad @

I was very pleased to find

I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post. girlsdoporn


For any moving packaging,a list of methods we offers
useful links:-
packers and movers in gurgaon @
packers and movers hyderabad @
packers and movers delhi @
packers and movers pune @
packers and movers gurgaon @
packers and movers bangalore @

I am always searching online

I am always searching online for articles that can help me. There is obviously a lot to know about this. I think you made some good points in Features also. Keep working, great job!

I really like the dear

I really like the dear information you offer in your articles. I'm able to bookmark your site and show the kids check out up here generally. Im fairly positive theyre likely to be informed a great deal of new stuff here than anyone else!

I simply want to tell you

I simply want to tell you that I am new to weblog and definitely liked this blog site. Very likely I’m going to bookmark your blog . You absolutely have wonderful stories. Cheers for sharing with us your blog.

Thank you for posting such a

Thank you for posting such a great article! I found your website perfect for my needs. It contains wonderful and helpful posts. Keep up the good work! girlsdoporn

I also benefit from learning

I also benefit from learning the assessments, but learn that alot of people ought to stay on essay to try and add worth in the direct ion of the authentic weblog release. daily traffic

I am happy to find your

I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement the concept. Thank you for the post.
Victorino Noval

I really appreciate this

I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people.
Edward Bass Films

I hunted for real estate

I hunted for real estate information, and I encountered a housing news Internet site, OC Housing News. I unearthed this blog post, OC Republican John Campbell successfully lobbies for more government handouts. This post is super. The news and housing analysis on this site is first-rate, the writing is engaging, and the PDF downloads are rich with content. I endorse checking out this web page to see for yourself.

The internet is bogged down

The internet is bogged down with bogus blogs with no real message but the post was fantastic and well worth the read.Thank you for sharing this with me. girlsdoporn

wow, great, I was

wow, great, I was wondering how to cure acne naturally. and found your site by google, learned a lot, now i’m a bit clear. I’ve bookmark your site and also add rss. keep us updated.

You have raised an important

You have raised an important issue..Thanks for sharing..I would like to read more current affairs from this blog..keep posting..

Thank you

Jika anda mencari jasa pengiriman barang yang berkualitas yang bisa mengantarkan kiriman barang anda dengan aman maka gogoex adalah pilihan yang tepat, karena jasa pengiriman barang ini sudah sangat berpengalaman mengirimkan kargo dari dalam dan luar negeri. kunjungi website kami . Jadi segera lihat fitur layanan cargo yang tersedia jasa pengiriman barang jakarta .
Jika anda ingin mendapatkan jasa catering yang terbaik maka saya pernah memakai jasa catering jakarta yang bisa menyediakan menu harian yang lezat dan juga sehat. Saat ini jasa catering jakarta juga menyediakan layanan prasmanan untuk pesta dan lain-lain silahkan baca selengkapnya . Untuk melihat aneka pilihan menu masakannya jasa catering jakarta harian .
Apakah anda sudah lama belajar akuntansi dan masih bingung, Di sini tersedia materi dan soal akuntansi lengkap untuk pendidik. Anda bisa mempelajarinya untuk memperdalam pengetahuan anda tentang akuntansi. Lihat soal dan materinya di klik di sini . Mempelajari akuntansi kadang sulit. Jadi lihat panduannya materi akuntansi kurikulum 2013 .
Apakah anda ingin membuka usaha yang menghidangkan kue lumpur seperti terang bulan, martabak manis, dan pukis? Anda perlu memiliki cetakan kue untuk semuanya itu. Jika anda kesulitan untuk menemukan cetakannya di pasar, kami menyediakannya. resep cara membuat kue lumpur kentang . Lihat koleksi cetakan kuenya sebelum memilih jual cetakan martabak mini .
Apakah anda saat ini seorang guru dan membutuhkan banyak informasi seputar dunia guru seperti kurikulum 2013 dan pengumuman penting lainnya? Anda bisa mendapatkan info tersebut dari blog kkgjaro ini. Dengan gaya bahasa yang mudah dimengerti semua guru. lihat artikel . Dapatkan info lengkap seputar dunia keguruan hanya tata cara pengajuan nuptk .
Apakah anda saat ini sedang mempunyai masalah psikologis? Apakah anda tertekan atau punya alergi tertentu? Klinik hipnoterapi di medan bisa membantu anda mengatasi masalah tersebut. Dengan beberapa sesi hipnoterapi masalah anda akan bisa terbantu.Kami buka di klinik hipnoterapi jakarta dan bandung. baca artikel . Dapatkan info lengkap tentang hipnoterapi di jakarta dan bandung klinik hipnoterapi jakarta bandung .
Saat ini foredi gel sudah sangat terkenal untuk membantu mengatasi masalah kejantanan pria. Jika anda membutuhkan obat kuat foredi gel ini silahkan hubungi kami. Kami menyediakan obat foredi yang direkomendasikan oleh dokter boyke ini untuk anda. lihat penjelasan lengkapnya . Di sini anda akan bisa membaca penjelasan lengkap tentang obat kuat foredi gel foredi gel atasi ejakulasi .
Saat ini ada banyak jasa pengecoran logam yang bisa membantu anda membuat rancangan desain alat. Jika anda membutuhkan jasa pengecoran logam, maka anda bisa membaca penawaran di sini. industri pengecoran logam yang kami tawarkan adalah yang terbaik. read more . Lihat dan pelajari lebih jauh tentang industri pengecoran logam ini. pekerja industri pengecoran logam .
Apakah anda senang berwisata di daerah Ciater di sini anda bisa melihat pemandangan yang asri. Namun anda akan kesulitan jika tidak mempunyai akomodasi yang memadai. kami menyediakan jasa sewa vila yang bisa anda pergunakan dengan nyaman. lihat penawaran kami . Dapatkan paket penginapan vila terbaik hanya di penawaran kami sewa villa murah di ciater .
PAKEJ PELANCONGAN 4H/3M PADANG - BUKIT TINGGI Hari 3 Malam ( 2 malam di bukit tinggi) Harga pakej : kanak-kanak) 75% dari harga dewasa dengan extra bed 50% dari harga dewasa.tidur sekatil dengan Kanak-kanak berkongsi bilik dengan keluarga dan menggunakan katil/tilam tambahan. download di sini . Dapatkan pakej pelancongan 3 hari 2 malam terbaik di padang hanya di sini pakej ekonomis percutian padang .
Apakah anda ingin menambah ukuran kelamin anda? Saat ini ada banyak sekali obat herbal yang bisa anda gunakan untuk menambah ukuran dari kelamin anda. Jika anda tertarik untuk mencobanya, maka anda bisa menggunakan salah satu dari produk ini baca di sini . Pahami juga bagaimana cara mengganti knalpot dari kendaraan anda sehingga anda bisa membuat kendaraan anda tampil lebih modis. Knalpot racing harga murah bisa anda dapatkan di sini. jual online knalpot racing yamaha online .
Jika anda suka melakukan kegiatan blogging dan ingin blog anda terkenal di dunia maya, maka yang perlu anda lakukan adalah mempelajari SEO atau search engine optimization. SEO ini akan membuat blog anda mempunyai performa yang lebih baik lagi. download di sini . Tapi sebelumnya anda harus membuat email dulu, jadi baca panduan bagaimana cara membuat email di internet cara membuat email di gmail .
Anda bisa mencoba untuk membangun banyak bisnis online dengan mengikuti apa yang dilakukan evafashionstore yang bergerak di jual baju wanita, tas wanita, dan juga aksesoris. Jika anda ingin melakukan itu maka segera kunjungi websitenya. baca di sini . Adapun sepatu wanita yang ditawarkan bisa lebih detail anda lihat penawarannya di jual online sepatu wanita yang ada pada blog ini. jual sepatu online model terbaru .

adding comment

nah perkenalkan dahulu nama saya adalah fotogadis yang berasal dari afrika selatan. Saya adalah orang biasa yang tidak punya tujuan. saya memiliki hobi mengomentari situs orang lain dengan beberapa cara jitu seperti cewektelanjang dan juga lainnya. terimakasih lah untuk waktu yang telah anda berikan

Patients should be aware

In fact The doctors should explain to them about the different aspect of their illness. I am pretty sure this would definitely make a positive effect on people.Patients should be aware medicines which they are getting in their hand.
Colbin Josf
EMR software companies

The conference is really

The conference is really good. They have been on the good thing with this one. - Dr. Hicham Riba