Online Exclusive

M-Health on the Move: An Interview with Jeanine Vos, Executive Director, mHealth, GSMA


Posted in Mobile Health by Norbert Sparrow on February 23, 2012

Forecast to generate US$23 billion in global revenue by 2017, mobile health will be a key enabler of healthcare delivery, reaching every corner of the globe, says GSMA’s Jeanine Vos.


 Jeanine Vos, Executive Director, mHealth, GSMA
 Jeanine Vos

The provision of healthcare services faces very different challenges in developed and emerging economies. Containing costs while improving quality of life for a growing ageing population is keeping policymakers in Europe and the United States up at night. Simply providing access to essential healthcare services is the greatest challenge in developing countries. Mobile technology can be a key to solving both of those problems, according to GSMA, which represents the interests of mobile operators worldwide.

GSMA predicts that the m-health market will generate global revenues in the neighbourhood of US$23 billion by 2017, according to a report conducted by PwC on its behalf. (Some of the findings of the report are listed at the end of this article.) “By 2017, mobile technology will be a key enabler of healthcare delivery, reaching every corner of the globe,” says GSMA’s Jeanine Vos, Executive Director, mHealth. “Developed countries need to reduce the cost of universal healthcare,” she explains, “while developing countries look to roll out life-saving services to in-need communities. Mobile technology offers the ability to deliver highly effective, scalable and affordable healthcare beyond the confines of a hospital or doctor’s office,” says Vos. EMDT caught up with Vos recently and asked her a few questions about the future of m-health. It won’t come as a surprise that she sees boundless opportunities, even if a concerted effort from governments, regulators, the healthcare industry and the mobile technology ecosystem will be required to achieve m-health’s full potential.

M-health manifesto

M-health’s greatest strength is the ubiquity of the platform technology, says Vos. “Mobile technology is here today,” says Vos, “and the services are tried and tested.” That is equally true of developed markets and emerging economies, where the cell phone is the poster child for leapfrog technologies.

“In developing markets, we see m-health providing an opportunity to increase access to health services and help government and providers better manage patient data and understand key health concerns,” says Vos. “Those technologies can range from simple SMS or apps to the more-complex solutions you find in developed economies, such as a healthcare provider using multiple devices to track key vitals.”

GSMA tracks all commercial deployments that fit under the m-health umbrella on its website; currently, more than 300 are catalogued. Are there any flagship applications that she could point to, I asked. Yes, she answered without hesitation: the Vitality Glow Cap.

“In the United States, a standard bottle is used for prescription medication, and Vitality has developed a cap that sits on top of the bottle to audibly and visually remind the patient when it is time to take the pill,” says Vos. The Glow Cap also tracks patient compliance by wirelessly transmitting user behaviour to a database, where it is archived and can be accessed by healthcare providers. The device was a 2010 Medical Design Excellence Awards winner.

“Tracking systems for Alzheimer’s patients are another great example,” adds Vos. “They are easy to use—they can be worn around the neck and have a direct emergency response system that alerts caregivers,” she explains. The devices also keep track of the user’s location, and alarms can be set if the patient strays from a particular location.

Impact points for m-health

While m-health has tremendous potential, significant obstacles must be overcome if the technology is to achieve its full potential. Vos acknowledges as much. “We have been working with our members to understand the policy and regulatory impact points for m-health,” she says. “In particular, we have been pushing for clarity in principles and approaches. Of course, governments play a vital role in enabling m-health on the policy side. From a regulatory perspective, it’s important to promote the harmonisation of standards and technology so that we can achieve interoperability, economies of scale and ease of use.” Other delicate regulatory questions will need to be addressed as the technology evolves, especially when the device goes beyond merely providing network connectivity or serving as a component in a medical system. Stay tuned.

At the end of the day, however, the reason that mobile technology has had such tremendous uptake is because it is built on a common idea, a common platform that interacts effectively around the world, says Vos. “We see that as a key success factor for m-health, as well.”

 

Key findings from the report, Touching Lives through mHealth: Assessment of the Global Market Opportunity:

  • The provision of pervasive m-health services and applications worldwide could provide mobile operators with revenues worth approximately US$11.5 billion by 2017. Device vendors could benefit from a revenue opportunity of US$6.6 billion, content and application providers US$2.6 billion, and healthcare providers US$2.4 billion by 2017.
  • Europe would become the largest m-health region by 2017 with revenues of US$6.9 billion. Asia Pacific would be the second-largest region with revenues of US$6.8 billion, North America could account for US$6.5 billion, Latin America US$1.6 billion and Africa US$1.2 billion.
  • In terms of individual countries, the United States could benefit from revenues of US$5.9 billion, accounting for a quarter of the global m-health market by 2017, and revenues in China and Japan could reach US$2.5 billion and US$1.4 billion respectively.
  • Monitoring services, such as those for chronic disease management, will account for 65% of the market (US$15 billion) by 2017. One example is T-Mobile’s CardioMessenger Service that offers remote cardiac monitoring for patients in Germany.
  • Diagnosis services will be the second-largest segment, comprising 15% of the global m-health market (US$3.4 billion). This includes mobile telemedicine and health call centres that allow those in isolated areas to connect with healthcare professionals, such as the Telenor Teledoctor service in Pakistan, which offers 24/7 access to qualified physicians.
  • Treatment services will be the third-largest revenue opportunity at 10% of the overall market (US$2.3 billion). Current examples include services that ensure patients adhere to treatment schedules, such as Vitality Glow Caps that remind users via SMS and through calls that they should take their medication.


Find more content on:
No votes yet


Login or register to post comments

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

Recherche dans Video m’a

Recherche dans Video m’a conduit ici, je viens de trouver ce genre de lectures satisfaisante que je cherchais for. pdf to flash converter

On the right

The right chemist will perfectly work for the assist you made for the intense work after it placed. There are the right clippers for Steve Jones

The article you have posted

The article you have posted contains massive message came to be powerful. It's really written in depth analysis and have urged visitors to look forward more on your writing. This blog is the first place that help me find this information.

increase soundcloud comments

Your Post has a lot of great

Your Post has a lot of great information Wonderful blog great artice thanks alot of sharing ur data

CelebsOutfit.com

Your topic is really

Your topic is really interesting and it really strikes me...after reading your topic, I realize a lot of situation and understand everything. I am fairly thankful because it help me understand and give me an idea.
free datpiff views

This was a useful post and I

This was a useful post and I think it is rather easy to see from the other
comments as well that this post is well written and useful.Aw, this was a
really an impressive article.

purchase u.s.a youtube subscribers

If there is one thing I have

If there is one thing I have learned in my whole life, is that mental health is the most important of all. And furthermore, beyond the physiological conceptual boundaries of neurology, we have the psychological part that influences our overall quality of life. And from this point on, all you can think of, from panic attacks to infertility, from phobias to liver disease, everything is impacted by our general state of mind. For me, http://www.austinfertility.com/ clinic has been of great help. So do you, if you encounter any issues, rely on the late generation medical techniques, just like the ones described here in this article.

I really appreciate sharing

I really appreciate sharing this great

post.This look absolutely perfect. All

these tinny details are made with lot of

background knowledge. I like it a lot.

Thank you for the effort on sharing this.

build a presence on vimeo

I have read so many article

I have read so many article of this site in which some of them were very intresting and inspiring.This article has good title with good description.
how to get comments on instagram

These girls want to make lots

These girls want to make lots of easy money or be the next big adult movie star but unfortunately for them I am a FAKE AGENT This site is real, dangerous, filthy, and features amateur girls talked into doing things from blowjobs to creampies, anal, swallowing and facials! It's amateur porn so wrong it's right! You need to create an account or sign in to do that. Create your PORN.COM ID Your PORN.COM ID unlocks social features, the ability to earn points, create playlists, upload & download videos and much more. The basic membership is 100% free, no credit card required.

Nice post! This is a very

Nice post! This is a very nice blog that I will definitively come back to more times this year! Thanks for informative post.
ways to get instagram followers

Obamacare is still under

Obamacare is still under various controversial circumstances; as we have found people under Obamacare suffer a lot especially in terms of their health insurance programs that more often than not don't includeasthma relief. Most of the people are lost their health insurance programs under Obamacare therefore we should be more careful when choosing their health insurance plan.

Reading anything that talks

Reading anything that talks about the medical professionalism and everything that relates to it would really pave way for the development of the society. - Lindsay Rosenwald

I agree with you. This post

I agree with you. This post is truly inspiring. I like your post and everything you share with us is current and very informative, I want to bookmark the page so I can return here from you that you have done a fantastic job.
purchase u.s.a facebook fans

I already saw many blogs but

I already saw many blogs but I like this commenting platform. Thanks a lot for your guidance and sharing information. Looking forward to read more of your post and updates in the future.
how to increase soundcloud comments

Thanks for sharing your great

Thanks for sharing your great thought to us. This post was very informative and widens my knowledge especially to the students who has a willingness to pursue their studies. Great job and god bless to all.
increase datpiff downloads

I already saw many blogs but

I already saw many blogs but I like this commenting platform. Thanks a lot for your guidance and sharing information.
montacargas bogota

Wonderful blog and amazing

Wonderful blog and amazing design.
I am new to blogging, and I enjoyed reading your blog so much! It helped me get inspired to be consistent with it and you mentioned quite a few GREAT tips that I am going to apply in my future blogs. I really appreciate this information!
where to buy instagram followers
get cheap instagram followers

I agree with you. This post

I agree with you. This post is truly inspiring. I like your post and everything you share with us is current and very informative, I want to bookmark the page so I can return here from you that you have done a fantastic job. -buy pinterest followers