The exhibition, conference and prestigious awards programme will encourage attendees to place the patient at the centre of the innovation process.
Pressure to reduce costs in the healthcare system is contributing to a focus on home use and patient compliance in the pharmaceutical packaging and drug-delivery industry. The increasing influence of patient behaviour and expectations on design and development strategies will be a guiding principle at the 12th edition of Pharmapack Europe, taking place 13 and 14 February 2013 at the Grande Halle de la Villette in Paris.
In keeping with this theme, Andy Fry, founder of Team Consulting Ltd (Cambridge, UK), will present a session titled, “Innovations in the Parenteral Administration and Packaging Process,” at the Pharmapack Europe conference. Fry will discuss the shift from establishing performance in controlled settings to establishing real-world safety and performance in use.
|Sanner’s new ﬂip-top closure is designed for ease of use.|
“The home-use situation demands devices with a focus on safety, patient convenience, usability and compliance,” says Fry. “This is not just good practice, but for some markets also a regulatory necessity.”
“The pharma industry needs to think about the complete patient experience, from the device and packaging to instructions for use, as well as peripheral services and products like mobile apps and online communities,” says Fry. “During Pharmapack, we’ll be sharing some concepts for novel packaging solutions that could improve usability, reduce anxiety and even generate positive emotional responses.”
Cindy Haast, Business Development Manager, Burgopak Healthcare and Technology (London, UK), also will focus on the patient in the conference session, “The Design Process of Patient-centric Packaging—from concept to production”. "During the presentation we will discuss three case studies to show how good design delivers added value to the brand owner, as well as to the patient," says Haast. "Patient centric design can simplify the treatment regime and improve the delivery of product and information."
These themes will also influence the Pharmapack Awards 2013 ceremony, which gives recognition to drugs, medical devices,healthcare products and veterinary drugs launched on the market between November 2011 and December 2012. To ensure that the patient perspective is taken into account, the jury now includes representatives from patient associations.
Usability also will be a focus at the exhibition, where approximately 280 companies will demonstrate their products and
services. In particular, desiccant closure systems provider Sanner (Bensheim, Germany) will introduce a flip-top closure for effervescent tablet packaging.
|Nolato's Cerbo Threasy packaging has been certified as easy-to-open by the Swedish Rheumatism Association.|
“Senior citizens and people with impaired motor skills often struggle to open market-standard lids on effervescent tablet packaging,” says Dr Sabine Moter, Head of Innovation and Product Management at Sanner. “Our new flip-top closure FOSG 27 addresses this problem and introduces a new and more user-friendly generation of effervescent tablet packaging.”
Also at the event, Nolato (Torekov, Sweden) will debut its new entity Nolato Medical Pharma Packaging. The standard range of products includes tamper-evident, child-resistant and user-friendly solutions. For example, Nolato will present Cerbo Threasy, triangular packaging that has been certified as an easy-to-open design by the Swedish Rheumatism Association.
Although patient needs will be a core theme at Pharmapack Europe 2013, the show also will provide an insight into a range of other industry trends, such as sustainable packaging and materials. The conference will include more than 40 scientific presentations and a number of debates. Over 3000 visitors from around the world are expected to attend the show.
“For all participants, the event’s specific positioning is a major attraction”, says Aurore Domange, Manager of Pharmapack Europe. “This trade show is a leading platform for business, networking and technological intelligence for companies and institutions in the healthcare industry. It is also a place where various sectors converge around expertise and excellence in packaging innovation, as demonstrated by the increasing numbers of visitors from the cosmetics, food processing and nutrition sectors.”
Pharmapack Europe will take place 13 and 14 February 2013 at the Grande Halle de la Villette in Paris.